Amazon.com Inc, Apple Inc and Alphabet Inc’s Google are cooperating to lay the preparation for better similarity among their brilliant home items, the organizations affirmed on Wednesday. Zigbee Alliance, whose individuals incorporate IKEA and NXP Semiconductors (NXPI.O) among others, will likewise add to the venture, which is titled “Connected Home over IP”. The uncommon organization comes against the setting of an increased challenge among worldwide innovation organizations to rule the market for voice colleagues and other smart devices. The group plans to make it simpler for device makers to assemble items that are good with shrewd home and voice administrations, for example, Siri, Google Assistant and Alexa. Recently, another consortium drove by Amazon had propelled an activity to let clients get to Alexa, Microsoft Corp’s Cortana and other voice-controlled remote helper administrations from one device.